Repeat after me, “In order to be financially free, you need to be original!” Say it again, “IN ORDER TO BE FINANCIALLY FREE, YOU NEED TO BE ORIGINAL!”

Dr Seuss said it best, “Why fit in when you were born to stand out?”. It took me over a year to answer the questions, “What makes Leah stand out?”. I had to dig deep and learn everything the hard way from starting a business, the products I planned to sell, and who I planned on selling my products to. Surprisingly, the first and last part of that strategy weren’t the hardest parts; it was finding my niche product! I tried absolutely everything. I copied what everyone else was doing from turning my kitchen into a laboratory and attempting to make “artisan soaps”, to making those gaudy, chunky “bubble-gum” necklaces that were popular about 10 years ago for tiny children. I have to just laugh looking back at all of my crazy experiments and how my husband must have thought I was going nuts bouncing from one extreme to the next.

I realized quickly that I am not going to make it in my entrepreneurial journey if I keep copying everyone else. By the time I got to what everyone else was doing, the market was too saturated. I knew I had to step out of my comfort zone and really dive in deep! I thought to myself, “What am I good at? What do I absolutely love?” I knew right away that my answer to these questions was fashion! Then I had to think, “okay, what can I do with my love for fashion?”. Mind you, there was no such thing as a fashion app, resale platforms, influencers or even Instagram at this time; I just had Facebook.

Impostor syndrome causes people to doubt their achievements and fear that others will expose them as fraudulent. The condition can affect anyone, regardless of their job or social status. If you want to start doing what you love, pursuing your passion should be at the heart of that decision. Entrepreneurs who focus on their passions tend to be more successful than their less passionate peers, and there are plenty of ways to find your passion and turn it into a thriving business.

Here are three effective ways:

1. Focus On Your Strengths Turning your passion into a thriving business may not be as daunting as you think. You may not think you have the relevant training and expertise, but many skills, including communication and being a natural-born leader, can help. Look for ways to harness your existing strengths and use them to pursue your new passion.

2. Have a Vision If money, time, energy were no obstacle, what would you do? While most people think, “Well, time, money and energy ARE my obstacles.” This type of thinking limits your ability to think big. By focusing your vision without constraints, you are able to picture what you truly desire and take the necessary steps to move your business towards that vision.

3. Look Before You Leap Before you pursue your passion full time, look for ways to get an insider’s perspective. If you find yourself just as passionate after getting an inside look, you will know you are on the right track. If not, you will have avoided a costly mistake. Whether you are fed up with your current career or just looking for a new challenge, doing what you are passionate about is a great way to make a new start. If you have the expertise and the dedication to see it through, you can turn your passion into an exciting, thriving new business!