Fun fact: The large majority of businesses in this country fail before they are 5 years old. Entrepreneurship is not for the faint of heart! A constant up-hill battle and the truth is, you win some and you lose some. Honestly the wins are so fabulous they are the fuel in my day! So… I thought I could provide a few tips on how to successfully blog in 2020 and beyond! (Because we all can’t wait to be done with 2020!)
When you’re starting a blog for money there are many things that you can choose to focus your attention on. However, from my experience, there are some areas that are worth focusing on and others that aren’t.
If you want to have a blog that makes money instead of just having a hobby blog, you need to think of it and treat it like a business. The following tips will help you do just that.
Have a plan.
Some things in life are great for winging it, but blogging for an income is not one of them! YOUR RUNNING A BUSINESS! Write things down, have a vision and create a business plan! Know your target audience. These are the people that you’re trying to reach the most. It could be stay-at-home-moms or shop owners. Your target should be clearly defined.
Stick to your niche.
Never deviate from the niche you’ve chosen. If you’ve been a vegan food blogger for moms for the past few years and you know it’s the niche you want, you need to stick to it.
If you start having a passion for running, you can’t just integrate it into your existing blog. Those are two different topics. Busy moms looking for vegan recipes don’t necessarily want to see content about running.
If you feel the universe calling you to write about those two separate topics, then you need to start two separate blogs.
Create a content plan.
This is a list of ideas of things that you’re going to post. It makes it a lot easier to sit down and write a blog post when you already know what you’re going to write about.
Half the battle in writing blog posts is determining what to write about – sometimes those creative juices do not flow as you want them to! As you create your business plan, do some research to find out what type of content your target audience is looking for.
Part of your content plan can also be determining a content schedule. It’s important that you find a consistent schedule that works well for you. Don’t try to blog three times a week if you know that you don’t really have time to stick with that schedule.
Be humble and get help when you need it.
If you are not good at creating social media and it takes you 10x longer than it really should, you’re wasting time. Social media posting might be an important part of your blogging business. But, that’s something you could easily hire out.
You can hustle in the beginning and work hard to get to the point where you can hire help in these areas. In turn your will be more productive doing what you do best!
If you need help with social media graphics or writing content, keep that in mind. Find the shortcuts you can for right now and then eventually work to the point of hiring that out.
The main thing is when you’re running a business is that you’re the CEO. You’re not the person that should be in the small details that take up all of your time. You should be focusing on the bigger picture stuff.
The most successful entrepreneurs admit they can’t do it all and hire someone so they can! Do what you do best! And let others do the rest. Most of all, be authentic and let YOUR PASSION shine through!